Eugene Hartawan

Professional Summary

Finance professional and business co-owner with a Bachelor's in Accounting and a Master's in Corporate Finance. Specialized in financial management, business strategy, and operational scaling. Proven track record of driving revenue growth and building efficient business infrastructures across two ventures — one in Indonesia and one in the United States. Brings a full-spectrum financial toolkit, from foundational accounting to advanced valuation methods, applied directly to real-world business outcomes.

Business Experience
Lareine Beauty Studio West Jakarta, Indonesia
Co-Owner & Business Strategist — Lash & Nail Beauty Bar
  • Produced a comprehensive business plan and long-term business blueprint, broken into actionable short-term milestones for execution.
  • Developed cash flow forecasting models and a structured cash allocation strategy, including derivatives positioning to hedge against inflation.
  • Conducted full market research and SWOT analysis, translating findings into a concrete marketing action plan.
  • Monitored key financial ratios on an ongoing basis to assess business health and flag areas of concern.
  • Grew monthly revenue 4x (400% increase) over two years — starting with 0 employees and scaling to a team of 2, with continued growth projected.
  • Spearheaded service expansion from eyelash treatments into nail services, broadening the revenue base.
  • Currently planning expansion from a studio space to a shophouse location for greater street exposure and capacity.
5boro Auto Detailing Elmhurst, Queens, New York
Co-Owner & Head of Finance — Auto Detailing Shop
  • Reduced labor cost ratio from over 60% down to 40–45% by implementing a utilization rate framework — improving labor efficiency significantly while maintaining the same revenue and cost structure.
  • Grew monthly revenue 3x (300% increase) within less than a year of joining, moving the business well past its break-even point.
  • Developed a comprehensive business plan and financial blueprint, including cash flow forecasting, cash allocation strategy, and derivatives positioning to protect against inflation.
  • Conducted SWOT analysis and market research, and built a marketing action plan to drive customer acquisition and retention.
  • Grew client base by 70% since joining, driven by a multi-channel acquisition strategy including social media, a newly built business website, ERP integration, and a content creation team offshored from Indonesia.
  • Implemented technology solutions including a business website and ERP systems to streamline operations and improve efficiency.
  • Rebuilt the entire team from scratch, establishing clear roles and departments within the business.
  • Leads the financial department: manages P&L, applies financial ratio analysis, identifies growth opportunities, and sources equipment funding.
  • Applies full-cycle accounting fundamentals — journal entries, trial balances, financial statements — to maintain accurate and transparent financial records.
The Wax Project Jakarta, Indonesia
Investor & Operations Advisor — Car Care Products
  • Provided financial oversight and guidance, including budgeting, financial health monitoring, and investment strategy.
  • Contributed to operational decisions and business planning alongside the founding team.
  • Maintained a hands-on advisory presence across finance and operations over a 3-year investment period.
Pat Budi Perkasa Jakarta, Indonesia
Co-Founder & Finance Lead — Digital Services (Web Development, ERP, SEO)
  • Leads the financial side of the business including pricing strategy, budgeting, and financial planning for growth.
  • Leverages prior ERP and digital transformation experience from 5boro Auto Detailing to inform service delivery.
Education
SUNY Empire State College New York, USA
Master of Science in Corporate Finance
SUNY Empire State University New York, USA
Bachelor of Science in Accounting
Skills & Expertise

Financial: Financial Management · Financial Statement Analysis · Financial Ratio Analysis · Budgeting & Forecasting · ERP Implementation

Strategy: Market Research & Strategy · Revenue Growth Strategy · Business Expansion Planning · Team Building & Operations

Investment Activities
Options Trader
  • Actively trades options utilizing Black-Scholes Model for options pricing and risk assessment.
  • Applies Discounted Cash Flow (DCF) analysis for intrinsic value estimation and Dividend Discount Model (DDM) for equity valuation.
  • Achieved an average annual return of 11.50% from 2022 to present.
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