- Produced a comprehensive business plan and long-term business blueprint, broken into actionable short-term milestones for execution.
- Developed cash flow forecasting models and a structured cash allocation strategy, including derivatives positioning to hedge against inflation.
- Conducted full market research and SWOT analysis, translating findings into a concrete marketing action plan.
- Monitored key financial ratios on an ongoing basis to assess business health and flag areas of concern.
- Grew monthly revenue 4x (400% increase) over two years — starting with 0 employees and scaling to a team of 2, with continued growth projected.
- Spearheaded service expansion from eyelash treatments into nail services, broadening the revenue base.
- Currently planning expansion from a studio space to a shophouse location for greater street exposure and capacity.
Eugene Hartawan
Finance professional and business co-owner with a Bachelor's in Accounting and a Master's in Corporate Finance. Specialized in financial management, business strategy, and operational scaling. Proven track record of driving revenue growth and building efficient business infrastructures across two ventures — one in Indonesia and one in the United States. Brings a full-spectrum financial toolkit, from foundational accounting to advanced valuation methods, applied directly to real-world business outcomes.
- Reduced labor cost ratio from over 60% down to 40–45% by implementing a utilization rate framework — improving labor efficiency significantly while maintaining the same revenue and cost structure.
- Grew monthly revenue 3x (300% increase) within less than a year of joining, moving the business well past its break-even point.
- Developed a comprehensive business plan and financial blueprint, including cash flow forecasting, cash allocation strategy, and derivatives positioning to protect against inflation.
- Conducted SWOT analysis and market research, and built a marketing action plan to drive customer acquisition and retention.
- Grew client base by 70% since joining, driven by a multi-channel acquisition strategy including social media, a newly built business website, ERP integration, and a content creation team offshored from Indonesia.
- Implemented technology solutions including a business website and ERP systems to streamline operations and improve efficiency.
- Rebuilt the entire team from scratch, establishing clear roles and departments within the business.
- Leads the financial department: manages P&L, applies financial ratio analysis, identifies growth opportunities, and sources equipment funding.
- Applies full-cycle accounting fundamentals — journal entries, trial balances, financial statements — to maintain accurate and transparent financial records.
- Provided financial oversight and guidance, including budgeting, financial health monitoring, and investment strategy.
- Contributed to operational decisions and business planning alongside the founding team.
- Maintained a hands-on advisory presence across finance and operations over a 3-year investment period.
- Leads the financial side of the business including pricing strategy, budgeting, and financial planning for growth.
- Leverages prior ERP and digital transformation experience from 5boro Auto Detailing to inform service delivery.
Financial: Financial Management · Financial Statement Analysis · Financial Ratio Analysis · Budgeting & Forecasting · ERP Implementation
Strategy: Market Research & Strategy · Revenue Growth Strategy · Business Expansion Planning · Team Building & Operations
- Actively trades options utilizing Black-Scholes Model for options pricing and risk assessment.
- Applies Discounted Cash Flow (DCF) analysis for intrinsic value estimation and Dividend Discount Model (DDM) for equity valuation.
- Achieved an average annual return of 11.50% from 2022 to present.